A new The Open challenge was launched last week and this time the prize is a £500 gift voucher to use in The Open Online Shop!
What is it?
Golf GameBook launched the challenges in 2018 and since then they have gained great popularity among users and partners alike.
For GGB users, the challenges offer a nice extra spice to their game, whether it’s collecting green hits, fairway hits, or stableford points. The challenges are of course free to participate in and usually run for a few weeks. It’s fun to keep track of your progress on the real-time leaderboard, where you can easily see how you rank against your friends or even against all the Golf GameBook users who have taken part in the challenge.
Each challenge also has a prize, and the winner is drawn from all those who have participated and successfully completed the challenge. We understand that it would of course be nice to always reward the best performer in a challenge. However, that would easily lead to a situation where the rounds would be played from the comfort of the player’s own couch – especially when the prize is, for example, a trip and two tickets to next year’s The Open. So we have taken the decision that the prize(s) will always be drawn among all participants.
Through challenges, our advertising partners reach thousands of new potential customers
The Golf GameBook app has over 1 million registered users worldwide. Golfers tend to travel a lot, own several cars, are good clients of banks and insurance companies, hold high-level positions or are decision-makers, etc. In a short period of time, Challenges has become one of our most used products for our advertising partners. And not without reason. They enable them to effectively reach thousands of new potential customers.
We recently generated nearly 17,000 new leads for The Open through their previous challenge. When you entered the challenge, it was made very clear that the challenge organiser has the right to use your data for marketing purposes. So no small print somewhere behind the “terms and conditions” link.
Since that challenge, The Open has been able to approach those 17,000 golfers directly with various marketing messages, offering them the chance to sign up for free in their One Club or various VIP packages for next year’s The Open.
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