Introducing the Alex Noren Virtual Challenge – Win a virtual putting lesson from the Ryder Cup hero himself


Helsinki, Finland / Stockholm, Sweden / London, United Kingdom

Golf GameBook and Callaway have partnered with Ryder Cup hero Alex Noren to launch an exciting virtual challenge for the Swedish golfing market.

Throughout the month of June, Swedish golfers will be able to join a Virtual Challenge, where participants will set out on a quest to play their round of golf with less than 34 putts. Scoring is done on the Golf GameBook application and all participants will enter a lucky draw to win amazing Odyssey prizes as well as a real-time virtual putting lesson from Ryder Cup hero Alex Noren.

“It’s been exciting to co-create a virtual challenge like this, as it allows me to stay in touch with fans and followers as well as to give back by sharing some tips and tricks I’ve learned along the way. Looking forward to seeing the leaderboards as well as re-connecting with the lucky winners during my virtual putting class,” said Alex Noren, PGA Tour professional and Ryder Cup winner.

“Golf GameBook has always been about enabling people to experience golf like never before. It’s been fantastic to partner with Alex to co-create a mass participation fueled virtual challenge that also lends itself for personal and meaningful experiences. Enabling people to get “up and close” with him through a virtual putting lesson just comes to show how digital technology can be leveraged to grow the game,” says Mikko Manerus, Founder and CEO of Golf GameBook.

Greg Pearse, Commercial Director, Callaway Golf EMEA, added: “Staff Professional Alex, a 10-time winner on the European Tour, is no stranger to holing match-winning pressure putts with his Odyssey Putter, and thanks to this innovative and fun challenge, lucky Swedes will be able to compete for this unique opportunity of welcoming Alex ‘live’ to their smartphone, for a golf lesson they will never forget!”

The Alex Noren Virtual Challenge is available for Swedish golfers on the Golf GameBook application.


Media Contact Information

Golf GameBook: Mikko Manerus / Founder & CEO, Golf GameBook / +358 40 830 6574 / mikko.manerus(a)

Callaway: Sue Page / Communications Manager, Callaway Golf Europe / Tel +44 208 9744819 / Mob +44 7736 241469 /

Alex Noren: Andreas Lagercrantz / Founder & CEO, People Can Fly / +46 70 774 774 0 / andreas.lagercrantz(a)