Golf GameBook and the Swedish Golf Federation extend their multi-year partnership

STOCKHOLM, SWEDEN / HELSINKI, FINLAND – January 20, 2025: Golf GameBook (GGB), a leader in golf technology, and the Swedish Golf Federation (SGF) are thrilled to announce the extension of their marketing partnership through 2027. Building on the success of their collaboration since 2018, the renewed agreement aims to further drive digital engagement and grow the game of golf across Sweden.

“We’re excited to continue our long-term cooperation with Golf GameBook and the Golf GameBook Junior Program, the program makes the game more accessible and exciting for our juniors. SGF would also like to reach out and say thank you to all our elite players who have been ambassadors for the program over the years.”

– Mathias Resare, Chief Marketing Officer at SGF

“We’re very proud to continue our long-term partnership with SGF, this partnership will continue to act as a step towards a more unified and holistic user experience for all golfers in the Swedish market.”

– Max Leijon, Head of Strategy and Operations at Golf GameBook

Golf GameBook Junior Program – Driving Innovation and Engagement

The partnership’s foundation remains its commitment to engaging junior golfers and advancing digital innovation. Since the partnership began, more than 30,000 juniors have benefited from free Gold Memberships to Golf GameBook’s app, enjoying access to advanced statistics, unique game formats, and multi-group tournament features. Swedish juniors (born 2006 and later) enjoy the Golf GameBook Gold Membership for free by syncing their official handicap in the Golf GameBook application. Juniors also have the option to participate in several exciting Challenges throughout the year.

Golf GameBook Tournament Manager – Looking Ahead

As part of the extended agreement, SGF will continue to use Golf GameBook’s Tournament Manager software (a B2B software that is currently used by over 100 golf clubs in the Nordics) for the Ahlsell Nordic Golf Tour and Cutter & Buck Tour pro-am events across Sweden. This digital-first approach underscores the shared vision of bringing modern technology to the heart of the game, making golf more fun, both on and off the course.

For more information:

• Mathias Resare, Chief Marketing Officer, Svenska Golfförbundet, mathias.resare@golf.se

• Max Leijon, Head of Strategy and Operations, Golf GameBook, max.leijon@golfgamebook.com