Golf GameBook and the Swedish Golf Federation extend their multi-year marketing partnership

STOCKHOLM, SWEDEN / HELSINKI, FINLAND – March 15, 2022: Golf tech frontrunner Golf GameBook and the Swedish Golf Federation have extended their multi-year marketing partnership. Building on the previous 3 years of success, both partners are continuing to push the overall digitalization of the game and fostering digital engagement, especially via promoting junior golf and matchplay in 2022.

Junior golf as a catalyst to growing the game

Over the past 3 years, more than 20,000 junior golfers across Sweden have utilized for free the full benefits of Golf GameBook’s industry leading app, which includes a wide range of different game formats, the possibility to play multi-group tournaments and features for staying in touch with friends on and off the course. With the free premium membership, which is provided ad free, juniors have also been able to improve their game through Golf GameBook’s advanced statistics.

“One highlight of our partnership with the Swedish Golf Federation is our shared commitment to co-create engaging and meaningful relationships with junior golfers all across the country. Our modern and digitally driven engagement solutions enable juniors to have more fun on the golf course, as well as expand their own social networks around golf,” says Mikko Manerus, CEO and co-founder of Golf GameBook.

In addition to the complimentary membership, juniors have been able to join a series of virtual challenges that have been hosted by some of Sweden’s legends: Annika Sörenstam, Henrik Stenson and Alex Noren to name a few. These virtual challenges will also continue in 2022, capitalizing on delivering engaging programs for juniors that deepen their relationship to the game.

“It has been great to see how excited the juniors have been when our shining pro stars have been challenging them to score more birdies, play more golf or collect more friends on the course,”  says Mathias Resare, Chief Marketing Officer at the Swedish Golf Federation.

The oldest golf tournament in Sweden – the most modern technology to promote it 

In addition to juniors, the parties want to activate Swedish golfers of all ages with innovative digital concepts. One of the key initiatives this season will be a nationwide matchplay challenge. This virtual concept will promote the oldest tournament in Sweden, The Swedish Matchplay Championship. The tournament has been played since 1904, and this year it will be bigger than ever in partnership with Big Green Egg. The goal in the nationwide Golf GameBook virtual challenge is to promote matchplay and let players join virtual golf events, not only by themselves but also with a friend to compete as a twosome against the rest of Sweden.

Extending exposure and engagement via professional golf tours and pro-ams

In addition to the virtual activities, the partnership will also continue to cover both professional golf leagues organized by the Swedish Golf Federation; The Ahsell Nordic Golf Tour and MoreGolf Mastercard Tour. These golf tours have been actively promoted to Nordic-wide audiences through Golf GameBook’s virtual challenges and have invited amateur golfers of all skill levels to further engage with these regional professional tours. Additionally, Golf GameBook will be a sponsor of the 2022 Dormy Open, a Challenge Tour event to be organized in August.

The Swedish Golf Federation manages its various pro-ams with Golf GameBook’s B2B software, Tournament Manager, and increasingly more golf clubs in Sweden will use the tool for their tournament activities this upcoming season. This platform enables a turn-key B2B tournament solution that will introduce new and progressive concepts within the world of digital golf.

“As we see it, players love using the Golf GameBook app on their every day rounds and our natural next step is to let players use our tools also at physical golf events, organized by golf clubs, event organizers or the federation,” says Emilia Ottela, Chief Business Officer at Golf GameBook.

About Golf Gamebook

Our mission is to help users Experience Golf Like Never Before with our world-class mobile application. Golf GameBook is like a clubhouse in your pocket and it’s made for everyone from beginners to hardcore golfers. Supporting 25 different game formats, the Golf GameBook app is the most effective and social way to keep score in golf, allowing golfers to connect and share live results, comments, photos and videos – no matter where they are, on or off the golf course. With more than 1 million registered users and more than 20 million rounds of golf recorded so far, Golf GameBook is one of the fastest growing golf communities in the world. Headquartered in Espoo, Finland, Golf GameBook has extensive usage across the Nordics with Sweden being its largest market, as well as partnerships and growing communities in the U.S., U.K., and other European countries. For more information visit or download the app through the App Store for iOS and Google Play for Android.

About Swedish Golf Federation

The Swedish Golf Federation (Svenska Golfförbundet, SGF) was established in 1904. With 449 clubs and 555,332 memberships in 21 districts, the Swedish Golf Federation is one of the oldest and largest individual sports federations in Sweden. SGF’s vision is: The best golf in the world – for everyone. The federation works towards increasing the visibility of golf, both as a hobby and competitive sport, as well as highlighting all of the great social benefits. Read more at

For more information:

Mathias Resare, Chief Marketing Officer, Swedish Golf Federation,

Emilia Ottela, Chief Business Officer, Golf GameBook,