Golf GameBook partners with Wake Up Media to expand advertising offering within the Swedish Market.
STOCKHOLM, Sweden, August 15, 2018 – Golf tech frontrunner Golf GameBook has partnered with Wake Up Media in an effort to expand its digital advertising offering within the Swedish market. Turn key advertising solutions are now in place for advertisers across the country.
“Throughout the past months, we’ve made substantial investments to our overall advertising solutions for the Swedish market. With an audience of over 100,000 active GameBook golfers in Sweden, we believe our platform enables deep and meaningful brand engagement experiences between brands and active golfers.” – says Arto Joensuu, COO of Golf GameBook.
A partnership for the digital age
Wake Up Media and Golf GameBook will join forces in an effort to expand the digital advertising solutions.
“Partnering with Wake Up Media was a natural choice for us. Their digitally driven thinking and expertise within this space allowed us to see eye to eye in terms of what kinds of commercial solutions we would like to deploy.” – says Joensuu.
“In the era of information overflow, it becomes increasingly important to create meaningful and value adding advertising solutions that resonate within the target audience. Golf GameBook is a highly active and vibrant community of active golfers, making it a valuable audience for advertisers across the board. More importantly, the advertising solutions they have created, enable brands to engage with this audience in a value driven manner.” – says Fredrik Guste, Wake Up Media
Challenges – a new kind of engagement platform
In addition to the highly customizable audience profiling and traditional in-app advertising solutions, Golf GameBook’s recently launched Challenges section allows for unique and highly customizable brand activations.
“The challenges feature represents a new kind of engagement platform that allows us to partner with other brands and co-create exciting experiences for GameBook users. It enables our users to have “a game within a game” by adding exciting additional, sponsored challenges to your regular round of golf. These forms of brand engagements are non-intrusive and add value to your overall experience on the links.” – says Joensuu.
Golf GameBook and the European Tour have also continued their on-going partnership through the introduction of new Ryder Cup fan game. The game enables fans across the world to re-live iconic Ryder Cup matches by putting themselves at the heart of the action. Golf GameBook is constantly continuing to build technology to enable golf fans across the world to improve their golf experience on and off the course.
Golf GameBook in Sweden
With over 100 000 active users in Sweden, Golf GameBook continues to expand its offering within the market. To date, over 2,5M unique golf rounds have been played on the platform and year on year growth has exceeded 40% from 2017. The app can be downloaded through the App Store for iOS and Google Play for Android.
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